The Art of Longevity
4.7/5
Critic Rating
The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
Critic Reviews
Score: 4.5
Patricia Nicol • The Times UK • Jan 22, 2023
"The presenter Keith Jopling, a music industry executive who pretentiously bills himself “the song sommelier”, is prone to corporate speak, but his questions are informed and his guests trusting, forthcoming and insightful. …"
Score: 4.8
Miranda Sawyer • The Guardian • Dec 3, 2022
"...Jopling is affable and the musicians respond accordingly, but some sharper questions and a more thorough edit would lift things a lot."
