The Art of Longevity
4.8/5
Critic Rating
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
Critic Reviews
Score: 5
Clair Woodward • The Times UK • Apr 7, 2024
"Guests on this insightful series include John Grant, Crowded House, OMD, Rumer, Suede and Ben Folds. A useful listen for anyone planning a music-business career, or even for those wanting a nudge to plough on with other projects…"
Score: 4.5
Patricia Nicol • The Times UK • Jan 22, 2023
"The presenter Keith Jopling, a music industry executive who pretentiously bills himself “the song sommelier”, is prone to corporate speak, but his questions are informed and his guests trusting, forthcoming and insightful. …"
Score: 4.8
Miranda Sawyer • The Guardian • Dec 3, 2022
"...Jopling is affable and the musicians respond accordingly, but some sharper questions and a more thorough edit would lift things a lot."
