The Best Idea Yet
5.0/5
Critic Rating
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winni...
Critic Reviews
Score: 5
Lauren Passell • Podcast The Newsletter • Oct 21, 2024
"It feels like a perfect offshoot of The Best One Yet. The writing is playful, the production is lively, the guys are bringing their whole bodies and souls into the storytelling."
