Inside Trader Joe's
From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 545 (and counting) neighborhood grocery stores, employing more than 60,000 Crew Members. How? By being comfortable with being different. Every episode takes you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver. Are you a Trader Joe’s fan? Want to know what keeps people coming back? Hungry for all the new and exciting stuff coming to your neighborhood store? Let's go Inside Trader Joe’s. Thanks for listening.
Jeroen de Bakker • Adformatie • Jun 4, 2021
"Dutch: De toon van de podcast is luchtig en opgewekt. Opvallend is het sterke sound design en de muziek die telkens raak zijn en goed passen bij het boerse, laagdrempelige sfeertje van zowel het merk als de podcast. De reeks is bewonderenswaardig te noemen, omdat podcasts waarin het product of merk centraal staan, zelden een succes zijn. English: The tone of the podcast is lighthearted and cheerful. Striking is the strong sound design and the music that are always spot on and fit well with the rustic, low-threshold atmosphere of both the brand and the podcast. The series is admirable, because podcasts in which the product or brand is central are rarely a success."
Zach Johnston • Uproxx • Mar 22, 2021
"...it is very useful if you’re looking to understand the grocery store better and the food they stock."
Talin Vartanian • Vurbl • Mar 23, 2020
"Inside Trader Joe’s features two TJ’s marketing directors, Tara Miller and Matt Sloan...With a slew of taste-testing, interviewing customers, and discussing exciting innovations with product developers, it’s easy to see why these two food fanatics make us all hungry for more. Sloan brings a relaxed humor to the show, while Miller is the more formal and serious counterpart (but still friendly like any TJ’s worker)."
Nikki Lohr • PodcastReview.org • May 30, 2018
"That’s when the podcast sparkles, telling the stories behind its distinctive products. Suddenly, snacks like Mango & Sticky Rice Spring Rolls have a deeper significance when you know someone traveled across the world to find them. Walmart could not pull off a podcast like this and still look cute. So when Inside Trader Joe’s harps on the store’s values and commitment to excellence, it is irritating and unnecessary. Plus, if you’re a Trader Joe’s shopper, the podcast offers what is arguably the most valuable information: interviews with employees and customers about which products taste best. With its bubbly vibe, the show is soothing, a nice reprieve from podcasts that require your undivided attention. Your mind can float happily on the deep timbre of Sloan’s voice and the cheery pulse of Miller’s. Inside Trader Joe’s is fun and entertaining – and that might just be enough."
Chris Albrecht • The Spoon • May 3, 2018
"Though they explicitly say they don’t want this show to be a commercial, it’s totally a commercial. And while I could only make it through half an episode, the production value is high, and I could understand why someone who loves shopping there might be interested to learn more about the store… kinda. Creating a fun podcast revealing some of its secrets is actually on-brand for the company."